About Us

Our mission is simple: to connect people with the ocean in every way possible. We combine unmatched local knowledge and quality service with a passion for sustainability, education, and community.

At Why Dive + Surf, we’re all about living life by the ocean. Based in Whyalla on South Australia’s Eyre Peninsula, we’ve built our name on creating unforgettable underwater adventures – from the world-famous Giant Australian Cuttlefish migration to exploring pristine coastal reefs.

Now, we’ve expanded our love for the ocean above and below the surface. Alongside our premium dive tours, equipment hire, and expert advice, you’ll now find a surf-inspired retail store packed with leading surf brands, clothing, boards, and accessories. Whether you’re chasing waves, gearing up for your next dive, or just looking for everyday coastal style, we’ve got you covered.